Dealer Mark Up - Polaris ATV Forum
ATV Purchasing and Price Getting ready to purchase your first ATV? Discussions concerning ATV comparisons, models, prices, and all purchasing related questions.

 
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post #1 of 8 (permalink) Old 03-21-2014, 05:00 PM Thread Starter
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Dealer Mark Up

Stopped in at the local dealer this evening. For all the quads they had, they add about $950 ("Dealer Markup - Freight") and another $600-700 for "Dealer Markup - setup".
They had a 2013 Sportsman 400 with $4997.00 on the tag, but by the time you add all these fees, the price is ridiculous (IMHO).
Does anyone actually pay these fees, or do you start negotiating at MSRP?
This dealer is in Southern California, and they have a load of side by sides, but not as many utility quads.
Just wondering, thinking about a new one, but kind of turned off by this dealer.
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post #2 of 8 (permalink) Old 03-21-2014, 05:08 PM
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Everything's negotiable at the dealer. Don't be afraid to walk away and let them call you.
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post #3 of 8 (permalink) Old 03-21-2014, 06:08 PM
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shop around. Everything is negotiable. Example...local place wanted 10999 plus freight and tax and title for a 2014 850XP LE (there is a 1000 rebate now...so they were nice enough to quote me the full MSRP of 11999 minus the 1k rebate..)...I called a few more dealers within a couple hours and I got a price for 9876 plus tax and title for OTD of 10376...saved another grand by making a few calls...
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post #4 of 8 (permalink) Old 03-21-2014, 06:10 PM
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What are you going to do with a 400 anyway. For your son?
But seriously, all those fees they will remove. All you have to do is ask. Tax is the only added fee you should ever pay in addition to the price tag, and even that, they usually come down some.

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post #5 of 8 (permalink) Old 03-21-2014, 06:20 PM
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I just bought a 2014 400HO and it was $4599 plus tax and registration. $5024 out the door.

OLD BLUE
2013 sportsman 400 HO
2500lb Polaris winch
60" glacier III plow
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2014 sportsman 400 HO
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post #6 of 8 (permalink) Old 03-22-2014, 05:52 AM
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As others have stated..... SHOP AROUND! Then after finding a lower price, either buy it or ask the local dealer if they can match or beat it! Usually 9/10 times they'll match it and toss in a free hat, shirt or something. They know when they've been naughty. But they bank on the guy that just walks in and buys, thinking he's getting the best price.

Matthew "MustBeNice"

2012 SPORTSMAN 800 EFI (INDY RED) Sept. 2015 ATV Of The Month
Mods: SuperWinch 3000 Winch - MotoAlliance Line Stopper - Glacier3 60" Plow - Polaris Rack Extenders - Polaris Bumpers - LowPro Shield - Polaris Hand Guards - Warning Debadge - 3Way Head Light (Relay) - Cabelas Mirrors - Wes Ind. Std Seat/Box - Kolpin Fuel Pack Jr - 26" Kenda BearClaw HTR Tires - HighLifter HD Springs - MotoAlliance Sirius 6" Pro LED Light Bar

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post #7 of 8 (permalink) Old 03-22-2014, 06:41 AM
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When I was shopping for my bike, I'd see a fair price at a dealer on a new one on the internet. I'd call and they told me that they add $500 all of their internet advertised prices. Not dealer fees, just a blatant additional overcharge. It was a bit insulting and made no sense.

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post #8 of 8 (permalink) Old 03-22-2014, 09:09 AM
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Quote:
Originally Posted by MustBeNice View Post
As others have stated..... SHOP AROUND! Then after finding a lower price, either buy it or ask the local dealer if they can match or beat it! Usually 9/10 times they'll match it and toss in a free hat, shirt or something. They know when they've been naughty. But they bank on the guy that just walks in and buys, thinking he's getting the best price.
THIS

In the process of shopping around for a 570 for my father since they have supposedly fixed the cold weather starting issue. Lowest price I was quoted $5950 OTD (matt you know which dealer this is) until today when the dealership I bought my 500 from called me and said they could do $5800 to beat everybody else. SHOP AROUND

These 570s are hot cakes around here so they demand a premium price. I know they are cheaper in other states.

Josh "FUSE"

2017 Sportsman XP LE 1000 Matte Copper
-Polaris F&R Ultimate Brush Guards, Polaris Winch

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1989 Yamaha 350 Big Bear 4x4 - all original
Past ATV's, All Great Machines
2014 Sportsman 850 LE Pearl White
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2008 Sportsman 300awd LE Pearl White
1995 Xplorer 400 Green
1992 Honda Fourtrax 300 Blue
1986 Yamaha Moto4 225 Blue
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