AMSOIL has been growing its presence in ATV racing the past couple of years. Two years ago, the company added AMA ATV MX as an Official Oil partnership and this season started a three-year program with GNCC.
Now, AMSOIL is working on a TV deal in ATV racing. AMSOIL will be a broadcast partner for the new reality series: ATV 24/7. The show will premier May 15 on several cable/dish networks and will follow three racers as they prepare for and race in the AMA ATV Motocross Championships.
The production company is LongHaul Productions, the same company that produces SledHead 24/7 and the AMSOIL Championship Snocross Series. AMSOIL is working on making these shows available to you online as well.
AMSOIL Increases Presence in ATV Market as Official Oil of AMA ATV MX Championship an
AMSOIL will increase its presence in the world of ATV racing this summer. In addition to signing an agreement to continue its role as the Official Oil of the AMA ATV Motocross Championship Series in 2010, the company has also signed a three-year agreement to become the Official Oil of the Can-Am Grand National Cross Country Series (GNCC). AMSOIL will also be the title sponsor of the Ironman GNCC, the largest and final event of the series in Crawfordsville, Ind. on the weekend of October 23-24.
“AMSOIL will be a welcome addition to our GNCC family,” said Dean Van Leeuwen, GNCC Sponsorship Coordinator. “The enthusiasm they bring to the event, along with their superior products, will be a great asset to GNCC racers and families.”
“AMSOIL has always had a grassroots racing effort, and our three-year commitment to the GNCC continues that tradition,” said Meyer. “Off road racing is the perfect match and proving ground for AMSOIL products, and AMSOIL is proud to be associated with a great organization like GNCC and an exceptional event like the Ironman.”
Thursday, April 22, 2010
TORC Goes Prime Time
The United States Auto Club (USAC Racing) announced plans for an unprecedented twenty-six hours of off-road race programming with original content, one-hour shows in prime time Thursday night slots for the Traxxas TORC Series presented by AMSOIL. The production will feature racing action for all professional off-road classes following the drivers and crews throughout the 2010 racing season to the greatest off road venues such as Crandon Int’l Off-Road Raceway, Chicagoland Speedway and Bark River Int’l Raceway, MI.
“This innovative approach to off-road racing will offer viewers an in-depth, behind the scenes look into our racing series and develop a closer relationship to our drivers and crews following the story lines that lead up to and through the racing action” stated Kevin Miller, CEO of USAC Racing. “The use of groundbreaking technologies for the high definition production will showcase the racing action as never seen before and bring a broader audience into our sport with a six month consistent prime time slot on a premier HD network”.
Additionally, each race will be offered through live streaming coverage simultaneously through various Internet outlets, ensuring the sports core enthusiast’s immediate access to all the racing action. These outlets include both sponsor sites and social media sites to ensure a vast and broad audience for live event coverage.
The production team will be meeting with teams, drivers, sponsors and tracks in the coming weeks to initiate the background for more detailed coverage of the sport. The TRAXXAS Championship presented by AMSOIL in 2010 will debut at the largest spectator attended short course racing facility, the Big House in Crandon, Wisconsin on June 19 – 20.
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