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The 2010 Polaris ATV offering leverages the all-new, award-winning Sportsman XP chassis redesign for the best-selling line of 2-Up vehicles, a focus on value with the introduction of the Sportsman 500 H.O. Touring, and updates to the Trail Boss 330, Trailblazer 330 and Scrambler 500 4x4.

“Polaris focused on updating some key models in our ATV line up for 2010,” said Matt Homan, vice president and general manager of Polaris’ Off-Road Division. “By coupling the award-winning Sportsman XP features with the best-selling line of 2-Ups and introducing the Sportsman 500 H.O. Touring, we have created the most-comfortable and most-versatile line of 2-Up ATVs focused on innovation and value. Redesigning the Trail Boss 330, Trailblazer 330 and Scrambler 500 4x4 gives entry-level ATV riders a selection of value ATVs with an updated look and improved ride.”

Introduced in 2009, the Sportsman 550 and 850 XP were 99 percent new, except for the shift knob, and took Sportsman’s power and ride to the next level. With engine upgrades such as an 850cc, twin EFI engine that churns out 70 horsepower that made it the most-powerful stock ATV in the world; and a 549cc single EFI engine delivering 42 horsepower, these were the most powerful and smoothest riding Sportsman ever built. Featured upgrades included vertically-mounted engines for improved ergonomics, exclusive anti-kickback steering and available electronic power steering, coupled with all the features that made the hardest working, smoothest riding Sportsman line legendary, the Sportsman XP models took the industry by storm.

For 2010, Polaris has added the Sportsman XP features to their 2-Up line by offering the Sportsman 850 and 550 Touring, and the Sportsman 550 X2. To complete the 2-Up line up, Polaris leveraged the best-selling automatic platform of all-time and is offering the Sportsman 500 H.O. Touring with the original styling for the value-conscious consumer.

Along with new engines, chassis, styling, ergonomics and dual A-arm front suspension, the most-comfortable Touring models are even more comfortable with the addition of electronic power steering and a new passenger seat with a comfort ride seat suspension. To assist the rider in rough terrain, Polaris outfitted the 2010 Touring models with the company’s exclusive electronic power steering system. The Polaris system offers variable assist which provides the most steering assistance at slow speeds and more positive feedback and confidence at high speeds. Coupling the electronic power steering with Polaris’ exclusive anti-kickback steering, which features longer control arms and the largest wheels enabling the steering pivot of each axle to be moved to the most-central and neutral part of the tire, the Touring models have superior ride and handling making them the most comfortable 2-Up ATVs on the market.

Along with having more room than the competition, a large passenger seat, vibration absorbing hand holds and adjustable vibration-absorbing footrests, the 2010 Touring models feature a passenger seat with an individual shock to dampen trail feedback making an even smoother ride for the passenger.

Polaris did not only think about the rider and passenger for the Touring models, but also their beverages. When the trails get rough, drinks now can be strapped into the exclusive dual cup holders with tensioned beverage holders.

The Touring units will continue to offer the hardest working, smoothest riding features that helped the Sportsman 800 Touring become “ATV of the Year” in 2008. These features include Rolled Independent Rear Suspension with 10 in/25.4 cm of travel, Engine Braking with Active Descent Control for four-wheel braking and better control on inclines and True On-Demand All-Wheel Drive, the easiest and fastest-responding AWD system available.

The Sportsman X2, with its fold-down second seat and cargo box, is the most-versatile ATV on the market. For 2010, the addition of the Sportsman XP features adds even more versatility and work capabilities to the revolutionary ATV. The 42-horsepower, 550cc engine with its roller driven clutch to provide smooth, faster clutch response and a “Low” gear with speeds up to 39 mph, makes the Sportsman 550 X2 an even more able work partner. Its exclusive antikickback steering with longer control arms, industry’s largest wheels and lower-profile tires deliver the most-positive, precise steering, resulting in less rider fatigue during work applications and on the trail. For sensitive terrains, such as lawns, the Sportsman 550 X2 offers VersaTrac, a one-wheel, locking rear differential for a tighter turning radius and less damage to grass. The improved ergonomics include a narrow seat design with more knee room for easier rider maneuverability when hauling loads or driving on the trail. Sportsman 550 X2 passengers also will enjoy more passenger room than competitive models, and both rider and passenger will benefit from larger floor boards with more mud protection.

For the value-minded 2-Up rider, Polaris delivers with the Sportsman 500 H.O. Touring model. The Sportsman 500 H.O. Touring offers the award-winning, original Sportsman Touring chassis and body style, and features a 500 high-output, carbureted engine, engine braking system, True On-Demand All-Wheel Drive and a rolled Independent Rear Suspension.

Polaris will continue to offer the Sportsman 850 XP, Sportsman 850 XP EPS, Sportsman 800 6x6 Big Boss, Sportsman 800 EFI, Sportsman 550, Sportsman 550 EPS, Sportsman 500 H.O., Sportsman 400 H.O. and Sportsman 300 as part of the company’s Sportsman line-up.

Browning Limited Edition models will be offered with the Sportsman 850 XP EPS and Sportsman 550 EPS.

For 2010, the Trail Boss 330, Trail Blazer 330 and Scrambler 500 4x4 have been redesigned with updated styling, improved ergonomics, 25 percent more-powerful lighting, thicker disc brakes, new master cylinder and remote fuel gauge and central front Hilliard (Scrambler 500 4x4 only). The Trail Boss 330 is the perfect unit for the value-minded rider who wants an ATV with some utility capability that is still fun on the trails. To maximize its utility, the Trail Boss 330 has been outfitted with Lock & Ride-capable steel racks and has a 15 percent increase in front and 22 percent increase in rear travel. For the entry-level Sport rider, the Trail Blazer 330 offers an automatic transmission and is fun and easy to ride; the Scrambler 500 4x4 takes the trail riding fun to the next level with a 500cc engine and On-Demand True All Wheel Drive for enhanced traction. Rounding out the Entry category is the reliable Phoenix 200.

For 2009, Polaris redesigned the Outlaw 525 IRS, Outlaw 525 S and Outlaw 450 MXR with new, aggressive styling that included a single headlight, a lowered the center of gravity, conventional steering and a six-pound weight reduction. The changes were welcomed by both customers and editors, and Polaris’ Outlaw line-up for 2010 will remain unchanged from 2009.

About Polaris
With annual 2008 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry, and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and theCompany is included in the S&P Small-Cap 600 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories, is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

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